Pitch win: Sky Mobile makes it all about ME ME ME
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Pitch win: Sky Mobile makes it all about ME ME ME -
Creative lead on the initial pitch win for a one-off campaign, that expanded into a new brand platform, with Sky Mobile encouraging the public to embrace that main character energy and make it all about ME ME ME, with the mobile provider that lets you change your plan to suit you.
A new platform that then turned a new record-breaking sponsorship of Love Island, covering TV, vodcasts, exit interviews, a content series and more. Truly embracing the ‘social-first’ mentality.