Shell Commercial Fleet

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Shell Commercial Fleet -

Fleet managers see the Shell Card as just a fuel card. But it does much more than just letting their drivers buy fuel, so we launched a campaign across the Globe telling them just that.

My role: Concept. Art Direction.

 
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Direct Mail

We were tasked with further persuading Fleet Managers to stop getting paper invoices through the post and go paperless, but we had to do it by sending them post.

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