Shell Commercial Fleet

-

Shell Commercial Fleet -

Art Director on a new Global visual identity and brand platform for Shell Card - showing Fleet managers that it does such more than just letting their drivers buy fuel.

Working with award-winning renowned photographer Joseph Ford, I lead production across multiple countries to create a TTL brand toolkit that spread across ATL, BTL, banners, direct mail and more.

 
Magazine+Mockup.jpg
 
11227711_SHELL_CF_A4_Portrait-10.jpg
11227711_SHELL_CF_A4_Portrait-5.jpg
11227711_SHELL_CF_A4_Portrait-9.jpg
shell4.jpg
shell9.jpg
shel1.jpg
shell10.jpg

Direct Mail

We were tasked with further persuading Fleet Managers to stop getting paper invoices through the post and go paperless, but we had to do it by sending them post.

open_folder_3.jpg.jpeg