A selection of work in my role as Grab Creative Director.
With Grab offering more ways to pay online than anyone else (FOUR!), a new brand platform was born - The flexible way to pay. Letting you twist, stretch and flex how you pay, to work around you. Launching with a campaign focusing on two of the four ways to pay - Pay next month and Pay in 4 instalments.
Within the first month, usage increased by 300%.
Thanks to Grab, you can now pay in not just one way, not just two ways, not just three ways, but in FOUR different ways. More than any other card. FREEDOM.
My role: Concept. Art direction.
