Creative lead on the winning pitch launch one of Channel 4’s biggest new shows of the year on social - Generation Z, where Boomers are eating Gen Z alive.

We launched the latest in food delivery for Boomers - Flesh Kitchen.

A stunt to confuse, engage and entertain the public, Fred Sirieix became a zombie, and other influencers switched up the traditional TikTok cooking recipe content, with recipes of “Human-meat”.
Move over Hello Fresh, who fancies some Crispy Barista Brains?

Views of nearly two million for Fred alone, along with mass engagement with influencers and the public reactions.

LAUNCH

THE INTERNET REACTS

Influencers reacted to the bizarre scenes to spread the word.

THE INTERNET TASTES GEN Z

The public got to try Gen Z meat for themselves.